Top Johnnie Walker Blue Label Ultra Secrets
Top Johnnie Walker Blue Label Ultra Secrets
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Inside our quest for the lightest bottle feasible, we took our eyesight to some team of pro glassmakers. Exploring styles and glassblowing strategies to minimise glass use with no compromising durability.
This new, lightweight bottle is often a detail of exquisite beauty; but much more importantly, it demonstrates what is feasible In regards to lightweighting glass. We're going to go on implementing these learnings throughout our vary, having extra progressive strides as we glance to the way forward for Scotch.”
Diageo’s experimented with sustainable packaging prior to—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle may be the idea on the spear for glass—especially for corporations wishing to promote in Europe.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dark chocolate and florals
World wide Style and design Director at Diageo, Jeremy Lindley who led the look undertaking, mentioned, “Johnnie Walker Blue Label Ultra was born from an ideation session considering the future of luxurious. With other groups transferring in direction of lightweight – such as eyewear and superior-general performance biking – we questioned regardless of whether luxurious spirits could adhere to match. “We took our vision to the workforce of qualified glassmakers and in the course of a five calendar year take a look at-and-understand procedure slowly found out how to build stylish, light-weight glass.
From peaty whisky to fruity whisky, lean on our pro insights to find out the full assortment and character of different whisky flavours.
The end result is definitely an field-1st that, along with achieving exquisite magnificence, showcases what luxury, lighter-body weight, reduced-carbon bottles of the longer term could look like. As Component of the Diageo Spirit of Progress action approach, Johnnie Walker aims to reduce the body weight of glass used in its packaging; an ambition that is certainly aimed at minimizing the level of carbon emissions linked to packaging.three Whilst the technological innovation is not but accessible to start bottles of the excess weight at scale, completely, the know-how Johnnie Walker has garnered is already getting applied to lightweighting initiatives through the Diageo portfolio.
. click here The previously claimed ‘lightest weight Scotch whisky bottle’ was released by a British isles retailer and weighed all around 298 grams.
With much less than 888 bottles introduced globally, each bottle is independently numbered and introduced in the luxurious collector’s situation.
We are here when you're ready to take the plunge with Johnnie Walker and find out cocktail recipes, new product launches and the most recent from our earth of whisky.
That is a globally allocated launch constructed from unusual stocks, together with whisky from ghost distilleries that happen to be not in Procedure. A lot less than 888 bottles have been produced worldwide.
Diageo has submitted filings to obtain its granted United kingdom Patent No. GB2616831 B endorsed as licensable of proper on the UKIPO patent sign-up, and interested functions are invited to request an ordinary royalty cost-free, non-exclusive licence from Diageo.
Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dark chocolate and florals
Qualified whisky tasting takes follow. Use our do's and don'ts to demystify the practical experience and enjoy your drams in a whole new way.
This is the one particular-off bottle for now illustrating the artwork on the possible, for a design and style experiment and redefining light-weight as luxury. We are going to continue to apply these learnings through the wider Diageo array.
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With our dedicated focus on presenting lightness throughout each and every style ingredient, we launched a precise lattice stopper, a bamboo body as well as a protecting transportation box.